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The Engineer
Today: Chooses Denver or Houston — better pay, more opportunity
Kohler plan: $96K+ average, lowest energy costs, growing economy pulls talent north
A mining or petroleum engineer who can work anywhere chooses the place where their expertise is most valued and most rewarded. At full Duluth Complex development, the Iron Range becomes one of the highest-demand markets for technical mining expertise in the United States. The talent follows the work.
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The Manufacturer
Today: Locates in Ohio (12.4¢/kWh) or Indiana (10.2¢/kWh)
Kohler plan: Iron Range at 3–8¢/kWh — lowest in the industrial Midwest
Data centers, battery manufacturers, aluminum smelters, and advanced materials processors make location decisions based primarily on energy cost. At 3¢/kWh, the Iron Range saves $79 million per year versus Ohio on a 100-megawatt operation. That is not a marginal advantage. It is a site selection decision.
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The Young Family
Today: Leaves — wages don't compete, taxes rising, schools underfunded
Kohler plan: $90K+ wages, 40% lower taxes, safe schools, cheap energy
A 32-year-old with two children decides where to live based on wages, cost of living, school quality, and safety. Under the Kohler plan, the Iron Range wins all four simultaneously. They stay. They come. The communities that were projected to decline through 2050 start growing again.
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The Veteran
Today: Underemployed at 4.5% unemployment rate vs. 3.1% for non-veterans
Kohler plan: 3,775 career positions, pension protected, one per school
A veteran who served four years in the military comes home with training in security operations, threat assessment, emergency response, and command-structure discipline. The MSPC creates the career pathway that translates that service into a pension-protected job in the community where they grew up. They come home.
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The International Buyer
Today: Buys cobalt from the DRC, nickel from Indonesia, PGMs from Russia
Kohler plan: Flies into Hibbing, buys Minnesota copper, nickel, cobalt direct
A supply chain executive from a Japanese battery manufacturer or a Korean electronics company is looking for non-Chinese, non-DRC sources for critical minerals. The IEA documents the demand. Minnesota has the supply. An international airport in Hibbing means the buyer comes to the source. The deal gets done in northeastern Minnesota.
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The Best and Brightest
Today: Leaves because there is nothing here that matches their ambition
Kohler plan: Chooses Minnesota because it is the most ambitious state in the country
A state with $90,000 average wages, 40% lower property taxes, the cheapest energy in the Midwest, safe schools, an international airport, and the largest undeveloped critical mineral deposit in the United States is not a place people leave. It is the place that talent chooses. That is the Minnesota Brad Kohler is building.